Most people don’t read websites word by word.

They scan, skim and scroll, looking for signals that a page is useful. If they don’t find those signals quickly, they move on. The School of UX – GLA Skills B…

Understanding this behaviour changes how we write for the web.

What users actually do

Online readers typically:

• scan headings and subheadings
• look for bold words and links
• focus on the top of the page
• jump between sections instead of reading everything The School of UX – GLA Skills B…

In short, people are hunting for meaning, not reading line by line.

What skimming readers notice

When people skim, they often pick up:

• the first two words of sentences
keywords that carry meaning
links or bold text
• the first few bullet points in lists The School of UX – GLA Skills B…

This means the opening words of your sentences matter more than you think.

Bad example:

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Better:

Improve workflows with simple automation tools.

A UX exercise that changed how I write

During a UX writing session with Felice Hawley at the School of UX, she showed us an example where most of a page’s text was blacked out, leaving only the first two words of each sentence visible.

The result was revealing.

Many pages suddenly stopped making sense.

It showed exactly what a skimming reader might actually take in.

That experiment stuck with me.

So when I got home, I tried to recreate the idea as a practical tool I could use while reviewing websites.

Turning the idea into a simple browser tool

After a bit of research, I installed a browser extension that lets you run custom scripts.

I then used a small script that:

• hides all text after the first two words
• works on any website
• lets you toggle the effect on and off

This makes it easy to test whether your content still communicates its message when skimmed.

The instructions and script are included below.

How to try it yourself

  1. Install Tampermonkey
  2. Enable Developer Mode in your browser and allow User scripts
  3. Create a new script in Tampermonkey
  4. Remove the default code and paste in the code (below) and save it
  5. Visit any site and click Toggle blackout
  6. Refresh the page to reset it fully

This tool is a practical approximation of skimming behaviour. On simpler pages it works well, but on more complex websites the structure of links, spans and inline elements can make the blackout effect imperfect.

The UX takeaway

If your first words don’t carry meaning, skimmers will miss your message.

Strong UX writing:

• front-loads meaning
• uses clear keywords
• breaks information into chunks
• makes the next action obvious

Because online, attention is earned in seconds.

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