Client overview
The website was originally created in 2011, and whilst the creative idea of a notebook looked great, it wasn’t the most straight forward UX and was not mobile responsive.
The brief was to create a clear impression of Ann Collins, who she is, what she does and bring her character through her content. Priority was not advertising but presence.
Design Process
Prysmatic Lasers approached us with several critical challenges:
Observation of old site
Looking at how the navigation and sitemap was laid out, no analytics to work from. Good starting place to gather content.
Gather Branding & Content
Tax obligations across federal, state, and local levels created compliance challenges.
Limited internal tax expertise
Insufficient in-house resources to identify and implement proactive tax strategies.
These challenges were impacting cash flow, limiting reinvestment opportunities, and creating uncertainty in financial forecasting.
Our solution
Our team implemented a structured tax optimization process, including:
Comprehensive tax audit
Reviewed all historical filings and identified optimization opportunities.
Scenario modeling
Assessed financial impacts of different strategies to support confident decision-making.
Proactive planning
Applied tax credits, deductions, and incentives tailored to the manufacturing sector.
Ongoing support
Provided quarterly reporting and actionable recommendations to management.
By combining analysis, forecasting, and strategic guidance, we ensured the client could both reduce liabilities and maintain compliance.
Results
18%
Reduction in total tax liabilities within the first fiscal year.
$250,000
Additional annual cash flow unlocked for reinvestment in operations and R&D.
100%
On-time and compliant tax filings following implementation.
Zero
Compliance issues post-engagement
These results improved financial predictability, strengthened compliance, and gave management greater confidence in long-term planning and investment decisions.
